A Story about what’s possible.
One woman. 100 marathons. 100 days.
4,200km across India. Retracing a colonial line and running for a better future
What becomes possible when we believe in progress, together?
Project Salt Run is a peaceful act of resistance, rooted in hope. For anyone who wants a kinder, safer world.
It’s a story about what happens when ordinary people choose to act with purpose.
Hannah Cox is running 100 marathons in 100 days along the Indian section of the Old Inland Customs Line, a forgotten colonial route once used to control people, resources, and wealth, finishing on Monday 2nd February.
Today, that same route is being reimagined as a symbol of change. A reminder that nature matters. People matter. And that our future depends on protecting both.
Project Salt Run isn’t just a run. It’s a peaceful protest, a shared platform and an invitation for individuals and businesses to work together towards a fairer, sustainable future. Learn more about our Charities here.
Because when we believe in better and act on it, real change becomes possible.
The Goal : £1 Million raised for four charities that make the world a better place.
The global non profit showing how businesses can support people and the planet through pledging 1% of their revenue to causes and charities that work to protect the place we call home and the people who live here.
2.2 billion people still lack access to safe drinking water. Frank Water is working to change this now before it’s too late, with a vision of a global water system in which everyone, everywhere, has enough safe water to stay healthy, sustain their livelihoods and unlock their potential.
Big Change find and back changemakers with early-stage ideas that have the potential to spark lasting change for all young people, providing opportunities for them to connect, learn and act together as part of a purpose driven community
ClientEarth is a non profit organisation that uses the law to create systemic change that protects the Earth for and with its inhabitants. We are tackling climate change, protecting nature and stopping pollution, with partners and citizens around the globe.
“I’m not afraid to fail, because the future is built by those who show up.”
Hannah Cox is a 41-year-old purpose-led entrepreneur who, until October 2024, had never run a marathon.
She’s the founder of the Better Business Network and the Better Business Summit and one of just three UK companies to formally put Nature on the Board.
Her search for purpose and cultural identity led her back to her father’s birthplace in India and sparked a ten year journey uncovering a forgotten 4,030+ km hedge, once part of the Inland Customs Line built by the East India Company to control trade and extract resources.
Hannah is not a professional athlete. But what she does have is belief. That movement can be a message and that stories rooted in purpose can create real change.
More than a Run
A Personal Challenge
A human story of a normal person running 100 marathons in 100 days across India. Despite scoliosis and no running background just a year ago.
A Mission
A unique opportunity to revisit a forgotten chapter of history and use it to tell a powerful, hopeful story about progress, purpose and what business can do for people and planet.
An Impact Legacy
This campaign aims to raise £1 million for 1% for the Planet, Big Change, Frank Water and Client Earth. This will create long term change by supporting the people, businesses, and ideas building a better future.